Marketing Communications Specialist II

Apply now Job no: 499961
Work type: Administrative & Professional
Location: Main Campus (Orlando)
Categories: Communications/Public Relations/Marketing

Classification Title:

Marketing Communications Specialist II

Job Description:

Marketing Specialist II - UCF Online is responsible for the planning, development and implementation of strategic marketing initiatives, including identifying high-converting marketing channel strategies for the team’s brand campaigns. The position's main objective is to assist in the creation of innovative and compelling marketing campaigns and strategies that will drive awareness and enrollment for UCF Online.

  1. Develop new strategies/enhancements for UCF Online Initiatives, value propositions and unique selling propositions to various market segments
  2. Project manager and liaise with internal creative, production, web team, and various cross-department stakeholders
  3. Review and report on UCF Online PPC and SEO performance, including forecast tracking and campaign metric monitoring
  4. Manage media budget, reconciliations, and allocations, including obtaining vendor quotes, submitting purchase orders, and processing payments through the university’s finance and accounting procedures
  5. Define audience segmentation/profiling, including building out unique targeting personas to assist in asset development and channel selection
  6. Foster the development of innovative marketing solutions tailored to UCF brand characteristics
  7. Adheres to branding requirements and makes sure that all advertising, marketing and communications are in line with UCF graphic standards and UCF brand
  8. Create framework, outlines, presentations and documents for management
  9. Develop/suggest enhancements and improvements to marketing materials (website, banner, directory copy, email, landing pages, brochure, e-newsletter, print, tradeshow/conference, white paper, podcast, webinar, and demos) with the goal of increasing brand awareness, student acquisition and student retention
  10. Act as final quality control for copy/content/design for selected projects
  11. Engage in monthly audits to validate marketing materials, messages and placements for quality and accuracy
  12. Work with the UCF Online Connect Center team to facilitate insight sharing and marketing campaign support for student acquisition and retention-based activities
  13. Coordinate and collaborate with paid search and SEO vendors on lead generation efforts, working to find new sources and methods for enhancing lead generation efforts
  14. Help to develop, monitor and manage the UCF Online social media channels, including Facebook, Instagram, LinkedIn and Twitter
  15. Support our multimedia requirements and needs through project management of various video production projects
  16. Jointly own all related marketing & media deliverables and work together to ensure that all timelines and objectives are met


CM - UCF Marketing

Work Schedule:

Monday - Friday; 8:00AM - 5:00PM with occasional evenings and weekends.

Type of Appointment:


Expected Salary:


Minimum Qualifications:

Bachelor's or Master's degree and 2+ years of relevant experience .

Preferred Qualifications:

  • Our ideal candidate will be creative, engaging, have strong organizational and project management skills, have experience with developing and executing digital marketing plans and strategies, and be a strong communicator who values relationship building and stakeholder management.
  • Bachelor’s or master’s degree in Marketing, Communications, or similar degree.
  • 3+ years of relevant marketing experience, including marketing project management, social media management, email marketing, content marketing and paid digital advertising experience.

Additional Application Materials Requirements:


Special Instructions to Applicants:



Equal Employment Opportunity Statement:

As an equal opportunity/affirmative action employer, UCF encourages all qualified applicants to apply, including women, veterans, individuals with disabilities, and members of traditionally underrepresented populations. UCF's Equal Opportunity Statement can be viewed at: As a Florida public university, UCF makes all application materials and selection procedures available to the public upon request.


The University of Central Florida is proud to be a smoke-free campus and an E-Verify employer.


Advertised: Eastern Standard Time
Applications close: Eastern Standard Time

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