Social Media Specialist II, Alumni and Brand Communications

Advancement & Partnerships:

Join our dynamic and growing Advancement & Partnerships team as we work together to power partnerships and transform lives through philanthropy. 

Together, we can unleash the potential of people and ideas to positively change the world. Your efforts on our team will help us to build the University for the Future.

The Opportunity:

The Social Media Specialist II, Alumni and Brand Communications plays a critical role in enhancing UCF’s digital voice through creative, impactful, and strategic social media storytelling. Reporting to the Director of Alumni & Digital Communications, this role is responsible for managing multiple social media platforms, producing engaging content, and leading campaigns that build brand awareness and grow community engagement among UCF alumni and friends.

If you're a digital-savvy communicator with a passion for content creation, analytics, and community engagement—this is your opportunity to help elevate the voice of UCF.

Classification Title: Social Media Communications Specialist II

Responsibilities:

• Create and publish original, high-quality content—including text, graphics, videos, and images—tailored for each platform.

• Develop and implement strategic social media plans aligned with editorial and brand goals, ensuring timely and coordinated content across channels.

• Manage and execute campaigns, contests, giveaways, and promotions to grow engagement and brand awareness.

• Lead and grow the Knightfluencer Program (social media ambassadors): identify influencers, create shared content, monitor participation, track performance, and manage incentives.

• Monitor and respond to direct messages, comments, and mentions with professionalism, cultivating a positive online community.

• Use analytics tools to track metrics such as impressions, reach, engagement rate, and follower growth; deliver regular reports with insights and data-driven recommendations.

• Collaborate with UCF Central Marketing, UCF Athletics, and social media leads across campus to maintain consistent brand tone, messaging, and alignment.

Minimum Qualifications:

Bachelor's or Master's degree and 2+ years of relevant experience or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219. Click here for more information.

Preferred Qualifications:

• Experience managing brand or organizational social media accounts across Facebook, Instagram, Twitter/X, LinkedIn, and YouTube.

• Familiarity with social media management tools (e.g., Sprout Social, Hootsuite, Later) and analytics platforms (e.g., Meta Insights, Google Analytics).

• Strong skills in short-form video creation, editing, and platform-specific content development (e.g., Reels, shorts).

• Experience working in higher education, alumni relations, or nonprofit communications.

• Knowledge of UCF's brand, values, and alumni community is a plus.

The most successful candidates may possess the following qualities:

• Understanding of social media trends, best practices, and algorithm shifts.

• Excellent copywriting and editing skills with an eye for visual detail.

• Ability to multitask and manage competing deadlines in a fast-paced environment.

Special Instructions to the Applicants:

The anticipated salary for a well-qualified candidate is $48,722 - $59,684.

Advancement and Partnerships values the unique contributions that each team member brings to our division. The determination of a successful candidate's starting salary will vary based on several factors, including education and relevant experience. The anticipated pay scale indicated for this position generally applies to candidates who meet the minimum requirements and several of the preferred qualifications outlined above.

Classification Title: Social Media Communications Specialist II

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As a Florida public university, the University of Central Florida makes all application materials and selection procedures available to the public upon request.  

UCF is proud to be a smoke-free campus and an E-Verify employer. 

If an accommodation due to a disability is needed to apply for this position, please call 407-823-1336 or email onac@ucf.edu.